Answer the following statement(s) true (T) or false (F)
1. Advertising to African Americans and Hispanics is rarely done through multicultural agencies.
2. The fastest growing multicultural segment is women, with a 50% growth since 2000.
3. Asian Americans are a large market and are highly educated and more affluent than any other multicultural demographic.
4. Asian Americans are luddites; they do not adopt technology at a very fast rate.
5. Members of the LGBT population tend to have less disposable income than your average American
6. Members of the LGBT community also see themselves as niche consumers.
1. False
2. False
3. False
4. False
5. False
6. False
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A serious challenge for social media management is ______, which could quickly affect the beliefs of target consumers.
a. gatekeepers b. cyberattacks c. experts d. Photoshop
_____ is restating words, phrases, or sentences for emphasis.
a. Antithesis b. Repetition c. Onomatopoeia d. Alliteration
In a hypothesis, all variables must be identified as independent or dependent.
Answer the following statement true (T) or false (F)