Which of the following is not a guideline for writing effective radio?
a. Try to repeat the name of your client at least two times
b. Tailor your commercial to time, place, and a specific audience
c. Write for the ear, not the eye
d. All of the choices
a
Communication & Mass Media
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Indicate whether the statement is true or false
Communication & Mass Media
What factors are driving many firms towards PR and away from advertising? Do you think this trend will continue? Why or why not?
What will be an ideal response?
Communication & Mass Media
PESO adds to traditional media which one of the following?
a. billboards b. television c. newspapers d. social media
Communication & Mass Media
Sensory acuity means paying attention to all elements in the communication environment.
a. true b. false
Communication & Mass Media