Research is the first step in any successful public relations campaign

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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At the end of her speech on labeling GMO food, Marlo made her audience believe that their health could be negatively impacted if they did not write a letter to their congressperson urging him or her to vote in favor of GMO labeling

In this example, Marlo used the principle of _______ to persuade her audience to take action. a. negation b. proximity c. closure d. assurance

Communication & Mass Media

Which generation is described as follows: they are confident and have high self-esteem, are collaborators who favor teamwork, and generally like keeping their career options open

a) Traditionalists b) Boomers c) Generation Xers d) Millennials e) Builder Generation

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Every athlete should be required to use a pre-competition or competition readying procedure. 2. The demands of the sport need to be carefully analyzed and considered when devising a mental skills training program. 3. Once the athlete has successfully used his/her new mental skill, he/she can usually end mental skills training until the next season. 4. As competition nears the sport psychologist should emphasize the one correction that will lead to the greatest improvement in performance.

Communication & Mass Media

During a meeting, Ming-Na pipes up and says, “Now that we know what our needs are, I think our goal should be to submit a comprehensive strategic plan by the end of the month.” What type of relational role is Ming-Na filling?

a. encourager b. gatekeeper c. standard setter d. expediter

Communication & Mass Media