Tracy works for a cellular phone company that offers trade-in allowances toward the upgrade of new phones, which is an example of ________
A) a sales promotion
B) interactive marketing
C) word-of-mouth marketing
D) personal selling
E) events and experiences
A
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________ involves a channel member purchasing large quantities of a product during a discount period, warehousing the product, and not buying the product again until another discount is offered
A) Hoarding B) Forward buying C) Rebating D) Co-op buying E) Discounting
A firm should compete with ________ competitors in order to sharpen its abilities. Succeeding against these competitors often provides greater returns
A) strong B) international C) weak D) distant E) smaller
As the salesperson hands the retail store buyer the sunglasses, he asks, "You like the fit, the color, and how these glasses darken, right?" What the salesperson said is an example of the ________ close.
A. assumptive B. minor-points C. assertiveness D. alternative-choice E. summary-of-benefits
In a common size income statement, net sales are represented by 100%
Indicate whether the statement is true or false