Primary benefits to a nonprofit of maintaining a marketing orientation include all of the following except:
a. the better attraction of market resources
b. increased consumer participation
c. less competition from other nonprofits
d. greater customer satisfaction
Answer: d. greater customer satisfaction
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Taco Bell test marketed Doritos Locos Tacos for three years and developed 45 prototypes. Once the decision was made to launch the new taco shell, it moved into the ________ stage of the new product development process
A) concept development B) product development C) test marketing D) strategy development E) commercialization
Choose the correct verb in parentheses. Will you (teach, learn) me to play that song?
Suppose that you go to a bank at which you have no account, give the bank cash, and in return obtain a check drawn against that bank which you will use to pay someone else. This is called a
A) cashier's check. B) certified check. C) traveler's check. D) None of the above are correct.
Describe the three primary methods used to determine interest charges on an unpaid credit card balance
What will be an ideal response?