Rhonynn, an apparel shop, has a play area for kids in the store to keep them occupied while their parents shop. Kids of Rhonynn's loyalty cardholders are also given a toy or two to take home with them.Which of the following marketing strategies does this scenario best illustrate?

A. People marketing
B. Customer relationship management
C. Consumer market segmentation
D. Mass customization


Answer: B

Business

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______ is corrective action designed to get employees to meet standards and the code of conduct.

A. Serious misconduct B. Employee assistance programs (EAPs) C. Coaching D. Discipline

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Dove Corporation began its operations on September 1 of the current year. Budgeted sales for the first three months of business are $250,000, $320,000, and $410,000, respectively, for September, October, and November. The company expects to sell 20% of its merchandise for cash. Of sales on account, 70% are expected to be collected in the month of the sale, 30% in the month following the sale. The

cash collections in November are: A) $312,000 B) $388,400 C) $487,000 D) $410,000

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Comparative financial statements in which each individual financial statement amount is expressed as a percentage of a base amount are called:

A. Asset comparative statements. B. Percentage comparative statements. C. Common-size comparative statements. D. General-purpose financial statements. E. Sales comparative statements.

Business

Which of the following is not one of the key questions we should ask ourselves in responding to mistakes?

a. Does the person take the initiative to understand the issue and gather need information? b. Is the person willing to deal with the consequences? c. Was there an effort to involve everyone in the organization? d. Are there lessons that can be learned from the experience?

Business