) Narrowcasting, as opposed to broadcasting, is was a term coined to reflect how radio and television are now seeking niche audiences

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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The best way to find a “big picture” story is to ______.

A. look for patterns in stories written about a subject B. ask for reader suggestions on what to cover C. let your sources tell you how to cover an event or topic D. follow up on theories posted on social media

Communication & Mass Media

An organized speech is easier to present

Indicate whether the statement is true or false

Communication & Mass Media

Yoash Wiener (1988) identified two factors that affect socialization of employees and could determine the success of socialization efforts-loyalty and congruency

What will be an ideal response?

Communication & Mass Media

Some oppose government licensing of public relations because ________

A) it is too difficult for regulators to define B) it will restrict practitioner salaries C) it will restrict freedom of expression D) A and B E) A and C

Communication & Mass Media