Briefly explain Porter's five forces model
What will be an ideal response?
Porter's five forces model is used to assess an industry structure. According to this model, five competitive forces determine industry profitability: bargaining power of customers, threat of substitutions, bargaining power of suppliers, threat of new entrants, and rivalry among existing firms. The intensity of each of the five forces determines the characteristics of the industry, how profitable it is, and how sustainable that profitability will be.
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If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name, this arrangement is an example of
A. brand extension. B. brand licensing. C. product continuation. D. private branding. E. individual branding.
Explain common reasons for the failure of new products. What methods can a company adopt to improve its odds of new product success?
What will be an ideal response?
Meeting competition and nonprice competition are both status quo objectives
Answer the following statement true (T) or false (F)
________ communication cuts across functions and levels in an organization.
A. Horizontal B. Diagonal C. Upward D. Downward