If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name, this arrangement is an example of
A. brand extension.
B. brand licensing.
C. product continuation.
D. private branding.
E. individual branding.
Answer: B
You might also like to view...
Which of the following is not one of the major elements of persuasive style that affects successful persuasion using the central route to influence?
A. violation of the receiver's expectations B. social proof C. use of threats to incite fears D. active participation versus passive responding
Which of the following is the definition of affective forecasting offered in your textbook?
a. Basing your decision on future behaviour on past emotional experiences b. Basing your decision on current behaviour on expected emotional experiences c. Basing your past behaviours based on expected emotional experiences d. All of the above
The President of the United States has the authority to issue laws
Indicate whether the statement is true or false
(I) An increase in default risk on corporate bonds shifts the demand curve for corporate bonds to the left. (II) An increase in default risk on corporate bonds shifts the demand curve for Treasury bonds to the right
A) (I) is true, (II) false. B) (I) is false, (II) true. C) Both are true. D) Both are false.