Give an example of an ad or commercial that makes use of motive appeals from the achievement cluster
What will be an ideal response?
Most luxury car commercials appeal to achievement either in the form of success, display, prestige, or pride.
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Culture is defined as a learned set of ___________________ about beliefs, values, norms, and social practices that affect the behaviors of a relatively large group of people
a. perceptual sets b. shared understandings c. shared interpretations d. cultural acts e. cultural behaviors
Used effectively, supporting materials give your speech
A) credibility. B) vividness. C) clarity. D) all of the above
How does the viewer perceive a zoom-in?
a. the camera moves in on the object b. the image cuts to a closer view c. the image refocuses on the camera-far object d. the same as a dolly-in e. the object moves toward the screen (the viewer)
As a member of a task team at work, Faith feels her group has been successful in completing all its projects ahead of time. Its final report was received enthusiastically by its supervisors. The group members were also given a bonus for their efforts. The members felt a renewed sense of commitment to their company. They felt ready to take on any project and complete it efficiently, no matter how challenging it seemed. If the group was assigned a new task, which of the following symptoms of Groupthink would they most likely display?
A. a lack of impartial leadership B. self-actualization C. collective rationalization D. the illusion of invulnerability