With funding from her family, Sarine is currently developing a new line of dolls for her business, which she hopes will take her company to the next level. At first, she encountered some minor problems with the construction of the dolls and spent a fair amount of money engineering them to be the way she had envisioned. Unfortunately, she then found out that there was a patent protecting the way the doll's arms were connected, so she spent more money redesigning the dolls. After an unexpectedly uninterested response from the public toward the dolls, she decided that they needed to be marketed differently in order to sell. So Sarine allocated more resources to marketing and had the packaging of the dolls redesigned and created a new advertising campaign. The cost of manufacturing these
dolls has now exceeded four times the initial proposed cost, but she is determined to make it work. She is embarrassed by how this has gone, but she continues to put up a brave front. Sarine should have done all of the following in order to avoid this escalation of commitment EXCEPT
A. she should have involved fewer people in the decision evaluation process.
B. she should have found a source of systematic and clear feedback.
C. she should have publicly established a preset level at which the project should have been abandoned or reevaluated.
D. she should have ensured that the people who evaluate the decisions are not the people who originally made them.
Answer: A
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