To wrap up the textbook, it states that regardless of the industry you end up working in, it is the _______________ who are the backbone of a successful organization.
a. Laborer
b. Managers
c. People
d. CEO
c. People
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All of the elements in a retail offering that encourage or inhibit consumers during their contact with a given retailer make up the _____
a. total retail experience b. retailing concept c. marketing concept applied to retailing d. customer service philosophy
Under what condition would it be rational for the trading areas of two branch locations to completely overlap?
a. when the retailer desires cost economics in promotion b. when the retailer decides to switch store locations from one large store to two small stores c. when a retailer pursues a mass marketing strategy d. when each store has a different target market
Along the service-product continuum, which of the following would be considered the most product dominant?
A. auto repair shop B. grocery store C. doctor's office D. restaurant E. cell phone service provider
If an employee has a high the degree of perceived ability relative to the task demands, he or she would be the least likely to accept a(n) ________ leadership style.
A. selling B. directive C. participative D. consultative