To help the flagging career of an aging actress, Rita insured the face of the actress for $10 million. This generated a lot of buzz around the actress, and she began to receive offers to act in high-profile movies. In this scenario, Rita is a

a) press agent.
b) community relations member.
c) sports sponsor.
d) corporation sponsor.


a

Communication & Mass Media

You might also like to view...

Bernays used the term opinion leadership to refer to which of the following?

A. leading the public to an opinion with advertising B. using respected individuals to influence members of the community C. electing local leaders based on the opinions they promote D. feeding opinions to the media to lead public opinion

Communication & Mass Media

A group whose sole purpose is to associate with one another for the joy of fellowship may be described as a

A. study group. B. primary group. C. therapy group. D. committee.

Communication & Mass Media

Identify the acronym ASIO:

A. Analog Stereo Insert Operation B. Audio Stream Input/Output C. Audio System Insert Operation D. all but B E. none of these

Communication & Mass Media

Because it is so colorful, a pie graph of 8 to 10 segments is usually an excellent visual aid.

Answer the following statement true (T) or false (F)

Communication & Mass Media