Public relations can be defined as a tool to

A) sell products.
B) establish beneficial relationships.
C) determine employee benefits.
D) create advertising campaigns.


Answer: B

Communication & Mass Media

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Public relations programs should be directed to what kinds of audiences or publics?

A) celebrities B) anyone who will listen C) specific and defined D) the politically aware E) none of the above

Communication & Mass Media

Before a meeting started, Douglas suggested that distributing copies of the agenda would help the members to get a clear idea about the topics to be covered

The members readily agreed and made it a practice to distribute the hand-outs in all subsequent meetings. Which term best describes the practice adopted by the members? a) Ground rul b) Group conformity c) Trust relationship d) Self-concept

Communication & Mass Media

A priority organizational pattern allows you to report on events in the order to which they occurred or will occur

Indicate whether this statement is true or false.

Communication & Mass Media

Whereas a sound bridge allows a sound to extend beyond a scene, a ________ emphasizes sonic parallels in adjacent scenes

For example, in Citizen Kane, the sound of Charle Kane applauding Susan's musical performance gives way to a crowd applauding at a political rally. Fill in the blank(s) with correct word

Communication & Mass Media