Suggestive trademarks gain trademark protection only if they have acquired a secondary meaning.
Answer the following statement true (T) or false (F)
False
Descriptive trademarks must acquire a secondary meaning to be afforded protection.
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Each product or service has a target market that determines its demand
Indicate whether the statement is true or false
The owners of Puff Ball bakery want to open a second retail outlet. Which of the following scenarios is most likely to yield a competitive advantage?
A. Open a shop on an inexpensive piece of land near a new mixed-use residential and business district currently under construction. B. Open a shop in a crowded downtown location where several other bakeries have been successful over the years. C. Purchase an existing bakery from a business that closed due to declining sales and try to revive it. D. Build a shop in a sparsely populated rural area where the land is inexpensive and few other bakeries exist.
One shortcoming of the traditional capital budgeting paradigm is that:
a. it does not recognize that projects must be evaluated on the basis of their NPVs. b. it does not recognize that the firm may face capital rationing. c. it does not deal with why some firms have multiple activities
Claxton FruitcakesOne common Christmas tradition in many households is the Claxton fruitcake. The fruitcake bakery in Claxton, Georgia, makes about 6 million pounds of fruitcake annually and has $12 million in sales. One fruitcake batch weighs 375 pounds. About 70 percent of that weight is fruits and nuts. A single batch is divided into 34 loaf pans that hold 11 pounds each. Loaves are cooked for 100 minutes at 375 degrees. The bakery can cook 6,000 pounds at a time. During the baking season (August-December), the bakery uses a tractor-trailer load of raisins each day. The suggested retail price of a one-pound Claxton fruitcake is $3.69.Refer to Claxton Fruitcakes. In terms of business-to-business products, the large ovens in which the cakes are baked are examples of:
A. component parts B. MRO equipment C. specialty equipment D. processed supplies E. major equipment