The owners of Puff Ball bakery want to open a second retail outlet. Which of the following scenarios is most likely to yield a competitive advantage?
A. Open a shop on an inexpensive piece of land near a new mixed-use residential and business district currently under construction.
B. Open a shop in a crowded downtown location where several other bakeries have been successful over the years.
C. Purchase an existing bakery from a business that closed due to declining sales and try to revive it.
D. Build a shop in a sparsely populated rural area where the land is inexpensive and few other bakeries exist.
Answer: A
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