How long is a candidate's sound bite in most of today's broadcast news stories?

A) 2-5 seconds
B) 10 seconds or less
C) 15-20 seconds
D) 30 seconds up to a one minute maximum


Answer: C

Communication & Mass Media

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Maintaining communications is very important factor with prospective shareholders and financial media. This often decides the health and wealth of a company. What is this called?

a) Investor relations b) Customer relations c) Employee relations d) Media relations

Communication & Mass Media

What is the desaturation theory, and how has it been used in recent films and video presentations?

What will be an ideal response?

Communication & Mass Media

When asking yourself questions such as "Will my listeners be required to attend, or will they assemble by choice?" and "Is the occasion joyous or somber?" you are considering your audience's

A. knowledge. B. size. C. time. D. purpose.

Communication & Mass Media

Which of the following is a suggestion for enhancing effectiveness in verbal communication?

A) Use the most complex language you know so that you sound informed. B) Own your feelings and thoughts. C) Seek to talk more than your conversational partner. D) Use abstract language as often as possible. E) Engage about evenly in I language and you language.

Communication & Mass Media