List and define three vocal elements of speech delivery
What will be an ideal response?
Rate (the speed at which a person speaks), pause (either filled or unfilled), volume
(loudness or softness of the voice), pitch (highness or lowness of a voice as related to the
musical scale), quality (timbre and resonance).
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One of the newest and hottest trends in renaming and refocusing public relationships to serve as a "one-stop shop" for communication needs, especially in large corporations, is
A) comprehensive communication. B) integrated marketing communication. C) organizational relations. D) strategic relations.
A talk show host kept asking the spokesperson of Sunntark Pharma about details of unethical animal testing practices that her organization has carried out over the past decade
Instead of directly answering the host's questions, the spokesperson coolly answered that her organization has pioneered a safe drug testing method and that Sunntark Pharma aims to set the benchmark for such safety measures in the future as well. What approach did the spokesperson employ? a. Use the bridging technique b. Stay on message c. Use industry jargon d. Avoid talking heads
Websites are the cornerstone of digital communication, but blogs are ongoing conversations
Indicate whether the statement is true or false
Ad production is billed at an agreed-upon price called a
A. percentage. B. commission. C. per diem. D. retainer.