One of the newest and hottest trends in renaming and refocusing public relationships to serve as a "one-stop shop" for communication needs, especially in large corporations, is
A) comprehensive communication.
B) integrated marketing communication.
C) organizational relations.
D) strategic relations.
Answer: B
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Which of the following advertisers would be held to the highest standard of truthfulness?
A. an ad that a swimsuit was “the cutest ever” B. an ad that said an amusement park was “the most fun you could have on a summer day” C. an ad that said a pill was the “fastest headache remedy your doctor can prescribe” D. an ad that said a restaurant has food “just like mother used to cook”
What should a speaker do to encourage uncommitted listeners?
A) overstate the case B) rely heavily on emotional appeals C) avoid borrowing ethos D) provide necessary information
Deception is not easy to detect no matter which cues are examined
Indicate whether this statement is true or false.
Someone who suddenly declares that your relationship is over during a conflict is delivering a sudden-death statement.
a. true b. false