One of the newest and hottest trends in renaming and refocusing public relationships to serve as a "one-stop shop" for communication needs, especially in large corporations, is

A) comprehensive communication.
B) integrated marketing communication.
C) organizational relations.
D) strategic relations.


Answer: B

Communication & Mass Media

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Deception is not easy to detect no matter which cues are examined

Indicate whether this statement is true or false.

Communication & Mass Media

Someone who suddenly declares that your relationship is over during a conflict is delivering a sudden-death statement.

a. true b. false

Communication & Mass Media

Which of the following advertisers would be held to the highest standard of truthfulness?

A. an ad that a swimsuit was “the cutest ever” B. an ad that said an amusement park was “the most fun you could have on a summer day” C. an ad that said a pill was the “fastest headache remedy your doctor can prescribe” D. an ad that said a restaurant has food “just like mother used to cook”

Communication & Mass Media

What should a speaker do to encourage uncommitted listeners?

A) overstate the case B) rely heavily on emotional appeals C) avoid borrowing ethos D) provide necessary information

Communication & Mass Media