List some of the typical strategic goals for a customer.
What will be an ideal response?
Strategic goals for a customer typically include reducing costs and/or increasing productivity, sales, and profits.
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In hypothesis testing, the observations are paired so that the two sets of observations relate to the same respondents
Indicate whether the statement is true or false
The customer equity concept
A. focuses on earnings as well as sales. B. recognizes that customers are satisfied at a cost. It is basically an estimate of a firm's future earnings. C. encourages a manager to consider both the costs and the revenue from a marketing strategy. D. applies even to firms that pursue several different strategies. E. All of these are part of the customer equity concept.
Neil goes to Oil Shop to change the oil in his car. Pat, the service technician, learns that Neil plans to take a trip and advises the use of a certain type of oil. The oil breaks down during the trip, damaging the car. Neil may recover from Oil Shop for breach of
A. an express warranty. B. an implied warranty of fitness for a particular purpose. C. an implied warranty of merchantability. D. a warranty of title.
Which of the following is a prerequisite for requesting appraisal rights?
A) Make a verbal demand B) Meet the statutory time limit C) Get an independent appraisal of the stock's value D) None of these.