The federal Trademark Act of 1946 is also referred to as the
a. Commerce Act.
b. Fair Return Act.
c. Business Rights Act.
d. Lanham Act.
d
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In what case did a circuit court first say that a company can bring a trademark infringement suit on allegations that sponsored links confuse consumers?
a) Brother Records v. Mattel Inc.; b) Rosetta Stone v. Google; c) Mattel Inc. v. Goldberger; d) New York Times Co. v. Tasini; e) C.B.C. v. Major League Baseball.
Ego conflicts result when people have differing opinions on issues that relate to their personal value systems and issues of right and wrong
Indicate whether this statement is true or false.
The reliability of the source of information is one test to perform when assessing the reliability of
(a) artifacts. (b) examples and illustrations. (c) premises. (d) statistics.
Answer the following statement(s) true (T) or false (F)
1.Opening lines serve as the dominant element in your marketing piece. 2.The first sentence or two of your body copy works like a lead in some ways. 3.With the main body copy, you should provide your audience with opportunities to do something. 4.As a copywriter for an organization, your job is to create clear messages that target a defined audience. 5.Copywriters do not need to understand their audience members as much as others in the field of media.