Answer the following statement(s) true (T) or false (F)
1.Opening lines serve as the dominant element in your marketing piece.
2.The first sentence or two of your body copy works like a lead in some ways.
3.With the main body copy, you should provide your audience with opportunities to do something.
4.As a copywriter for an organization, your job is to create clear messages that target a defined audience.
5.Copywriters do not need to understand their audience members as much as others in the field of media.
1.false
2.true
3.false
4.true
5.false
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Grant and Folwell found that Junior/Seniors felt that their families had more power than first year students. They argued that this may be because:
a. First year students just don't know any better b. Juniors and seniors need more money c. Parents may pressure juniors/seniors more about majors and jobs d. Students who make it to junior/senior year are more likely to be rule followers e. All of the above
When products are promoted across ________ lines, the Federal Trade Commission has the authority to oversee the advertising content
a. County b. Country c. State d. City
"As a result…" is an example of a ___________ transition
Fill in the blanks with correct word
Women tend to answer questions with questions.
Answer the following statement true (T) or false (F)