Jonathan is a creative director at Williams & Greene Inc., an advertising agency. He spends an hour every morning reading publications like Advertising Age, The Wall Street Journal, and Adweek to gain a better understanding of what is happening in the world of marketing and advertising. These sources can be characterized as
A. focus group studies.
B. problem detection research.
C. verification research.
D. brainstorming.
E. general preplanning input.
Answer: E
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A) currently popular trend in retail goods B) popular consumer taste at a given time C) temporary period of unusually high sales D) short-term component of the marketing mix E) basic and distinctive mode of expression
The purpose of a training program for salespeople is to teach them about all of the following EXCEPT ________
A) customers' buying habits B) customers' buying motives C) competitor strategies D) industry history E) company goals
After making a presentation, you reflect by considering the part you played in the presentation, your approach, what else you might have done, what you have learned about the experience, what questions you have, and what you need to consider as a result. What type of reflection does this describe?
a. emotional reflection b. analytical reflection c. evaluative reflection d. critical reflection
Purchase occasion is a psychographic variable used to segment consumer markets.
Answer the following statement true (T) or false (F)