Why are contracts prohibiting competition with a buyer of a business or an employer generally assignable with the sale of the business?
A. To protect the goodwill of the business
B. To protect wage earners from unwisely impoverishing themselves
C. To protect the employees from losing their jobs
D. To protect the interest of the public
Answer: A
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When Coca-Cola focused on developing its soft-drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in
traditional category and industry terms. A) factor elimination B) marketing myopia C) factor reduction D) category points-of-parity E) reliance on product description
For marketers, racial and ethnic subcultures are less important than more easily defined microcultures such as avid Green Bay Packers fans or devotees of Southern gospel music.
Answer the following statement true (T) or false (F)
According to the AICPA, which of the following is not a safeguard to the auditing profession?
a. Education. b. Professional standards. c. External reviews. d. Legislation concerning competency requirements.
Compared to mail surveys, e-mail surveys offer time and cost advantages, as well as more flexibility
Indicate whether the statement is true or false