Who are the baby boomers and why are they important to marketers?
What will be an ideal response?
ANSWER: Research has found that boomers are willing to change brands and try new things, making them an ideal groupâ€"affluent, experienced, and flexible. For example, an analysis of consumers who bought P&G's Swiffer Sweeper found that boomers bought more Swiffers than any other age bracket. They were also more likely to try not just the original product, but four newer versions. Boomers' ability and willingness to spend have prompted marketers to develop new advertisement campaigns that they will find relatable. Because of this trend, demand for models and actors in their forties and fifties has increased.
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Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines. One frequent flyer between the United States and Japan noted the Singapore cabin crew gives the impression that it is truly their pleasure to serve the passengers. Seating has been designed to provide comfort in the airline's wide body planes. In first class, the seats are referred to as sky suites because they are so roomy. Every meal is carefully planned and served. The commitment to making the long flight as pleasant as possible indicates Singapore Airlines:
A. Does not use internal marketing B. Considers reliability more important than empathy C. Wants to increase the number of service encounters it has with a customer D. Has a service culture E. Does not rely on physical evidence
An individual who lives in a country other than his or her own country of origin, for at least six months at a time is ______.
a. an export b. an expatriate c. a global business leader d. a global domestic
Owners of a corporation who elect the board of directors and vote on fundamental changes in the corporation are known as ________
A) spectators B) shareholders C) electors D) associates
The path that a packet takes across an internet is a ________
A) physical link B) data link C) route D) all of the above