Which of the following statements is true about cause-related marketing?
a. Any marketing effort for social or other charitable causes can be referred to as cause-related marketing.
b. Cause-related marketing is a marketing relationship based on a straight donation.
c. Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns.
d. Cause-related marketing seldom helps companies increase the sales of their products.
ANSWER: a
A sometimes controversial subset of social responsibility is cause-related marketing. Sometimes referred to as simply "cause marketing," it is the cooperative efforts of a for-profit firm and a nonprofit organization for mutual benefit. Any marketing effort for social or other charitable causes can be referred to as cause-related marketing.
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