Companies that suffer from sales of counterfeit goods may take action to seize the goods
a. True
b. False
Indicate whether the statement is true or false
True
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An airline company tracks the number of lost bags that occur each day. This is best monitored by which of the following control charts?
A) x-bar chart B) R-chart C) p-chart D) c-chart E) None of the above
Efforts to reduce the environmental effects of transporting usually increase the firm's distribution costs.
Answer the following statement true (T) or false (F)
You have gotten quite a few complaints recently from unhappy clients, among them the following: One customer feels that the salesperson was not transparent about contractual issues; another client feels like he was taken advantage of because English is his second language; and a third client feels like he was pressured into a purchase without having sufficient time to try out the product. You want to emphasize to your sales team the importance of upholding the ethical business practices that are characteristic of your company. What can you do to encourage honesty and ethical behavior?
a. ?encourage salespeople to report ethics violations to you b. ?screen new applicants for the way in which they deal with ethical issues c. ?set the proper example of ethical business practices d. ?establish reasonable customer expectations e. ?arrange for an ethics and diversity training workshop
A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products is referred to as ________.
A. product positioning B. product differentiation C. points of difference D. market penetration E. market differentiation