You have defined the key terms in your proposition for argumentation and used these definitions to further interpret the proposition to clarify what you want the proposition to mean based on these definitions. In argumentation, we call this making

(a) the statement of presumption
(b) the declaration of intent
(c) the primary inference
(d) the hypothesis statement


C

Communication & Mass Media

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The final goal a team seeks to achieve is the instrumental objective

Indicate whether the statement is true or false

Communication & Mass Media

What percent of the seating capacity of theatres did the Big Five studios control?

a. 25% b. 50% c. 75% d. 100%

Communication & Mass Media

A cultivation differential can be defined as the percentage of difference in response between light and heavy television viewers.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In the Monroe Motivated sequence, the step in which you attempt to get the audience to see how they will benefit from your ideas is called the ________ step.

A. need B. attention C. action D. visualization

Communication & Mass Media