A Home page should usually start with:
a. the site's purpose
b. an engaging photograph
c. both of the above
d. none of the above
a
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If the company has not decided on the required rate of return to use in its capital budgeting process, the company cannot calculate the net present value and internal rate of return
Indicate whether the statement is true or false
What is the major advantage of personal selling over advertising as a communication method?
A. Personal selling improves the image of the firm, whereas advertising does not. B. Personal selling results in sales responses that are difficult to measure, whereas advertising results in immediate feedback. C. Personal selling involves the usage of mass media, whereas advertising does not. D. Personal selling activates the receiver's selective processes, whereas advertising does not. E. Personal selling involves direct contact between the buyer and seller, whereas advertising deals with indirect contact.
Watching your audience is important. Talking, moving chairs, and other signs of discomfort are examples of _________. A. positive feedback B. negative feedback C. audience interest
Fill in the blank(s) with correct word
Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?
A. a nation's moral philosophy B. the U.S. Supreme Court C. national and local legislation D. organizational structures E. societal culture and norms