What is the major advantage of personal selling over advertising as a communication method?
A. Personal selling improves the image of the firm, whereas advertising does not.
B. Personal selling results in sales responses that are difficult to measure, whereas advertising results in immediate feedback.
C. Personal selling involves the usage of mass media, whereas advertising does not.
D. Personal selling activates the receiver's selective processes, whereas advertising does not.
E. Personal selling involves direct contact between the buyer and seller, whereas advertising deals with indirect contact.
Answer: E
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