________ is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project
A) Measurement error
B) Recording error
C) Total error
D) Cheating error
C
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During the decline phase of the product life cycle, ________.
A. channel members cease to support the product B. promotion emphasizes brand advertising and comparative ads C. promotion is focused on product awareness D. companies boost customer service efforts to keep up with product E. the product reaches its maximum distribution
Which of the following statements is true of a hostile takeover??
A. ?A hostile takeover results when a management wants the firm to be taken over. B. ?A hostile takeover occurs when a firm's stock is undervalued relative to its potential. C. ?A hostile takeover retains the managers of the acquired firm at their previous positions. D. ?A hostile takeover refrains managers to take actions that maximize stock prices. E. ?A hostile takeover results in poor management and inefficient operations.
Echo Air Company (EAC)Echo Air Co. is a well-known establishment in the airline business. It is currently one of the top firms in the industry. The company prides itself on good customer service and being concerned with the broader societal good. EAC management is not only concerned with doing things right, but also with doing the right things. Many of their decisions reflect this philosophy. Initially, the company had a problem with employees reporting their suspicions about unethical behavior to the press instead of to EAC management. As a result, the company made sure its employees knew the firm's guidelines on fixing ethical issues. EAC also developed a code of conduct based on standards that continue to be upheld within the company. Since the code of conduct has been put in place,
there have been fewer ethical violations.Although employee salaries at EAC are not as high as those at competing firms, the company experiences very low employee turnover. The firm has created a corporate culture that not only makes its employees want to stay, but that also results in higher profits. If EAC can maintain the relationship it has built with its employees and customers, it will have little difficulty keeping up its remarkable success. ? Refer to Echo Air Company. To fix the ethical issue problems, EAC management should have implemented all of the following guidelines for making ethical decisions except which one? A. Listen and learn. B. Identify the ethical issue. C. Create and analyze options. D. Create an industry benchmark. E. Explain your decision and resolve any differences that arise.
Which of the following responses identifies a common type of logical dependency used to sequence project activities?
a. first-in; first-out b. last-in; last-out c. finish-to-start d. last-in; first-out