From time to time, some of the activities within the eight major functions of marketing are eliminated to provide for a more effective marketing process.
Answer the following statement true (T) or false (F)
False
You might also like to view...
Of the following, a company would be most likely to rely on ________ to lower its costs and focus its resources on core competencies
A) brand stretching B) price wars C) bundling D) brand valuation E) outsourcing
Which of the following statements about customer relationships is true?
A) Customers who are not profitable at the beginning of a relationship are highly unlikely to become profitable. B) Small increases in customer retention rate can translate into substantial increases in a company's profits. C) Today's successful companies are more likely to take a transaction-based view than a relationship-based view. D) It costs more to retain existing customers than to recruit new customers. E) Relationship marketing focuses only on those customers who are currently profitable.
If retailers sell products from competing manufacturers in a VMI system,
A) inventory at the manufacturer will be lower than optimal. B) inventory at the manufacturer will be higher than optimal. C) sales at the retailer will be lower than optimal. D) inventory at the retailer will be higher than optimal.
Feelings of physical and emotional exhaustion due to stress from working with people under difficult or demanding conditions is called
A. synergy. B. burnout. C. negative stress. D. procrastination.