What did the Cincinnati Zoo do that demonstrated it was using the excellence theory in the Harambe crisis?

a. listened to and responded to key audiences
b. used social media channels
c. relied on owned media channels
d. enlisted supporters to provide favorable comments about the zoo


a. listened to and responded to key audiences

Communication & Mass Media

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A team leader carefully observes how teammates respond to her communication. Then she changes the way she communicates to break down any barriers she thinks might be in the way of understanding. She is reflecting the ability to:

A. Self-monitor B. Establish coorientation C. Demonstrate competency D. All of the above E. None of the above

Communication & Mass Media

Reflective tactics is a strategy for uncovering a speaker's feelings

Indicate whether the statement is true or false.

Communication & Mass Media

Using the word "church" is more inclusive than the phrase "place of worship."

a. True b. False

Communication & Mass Media

Kathryn is giving a talk about advances in plumbing products. She plans to show her audience a showerhead from the earliest days of indoor plumbing, a showerhead with multiple jets from the 1980s, and a rain-shower faucet from today. How is Kathryn arranging her supporting materials?

A. topically B. cause-effect C. spatially D. chronologically

Communication & Mass Media