Which of the following examples illustrates a niche strategy?

a. Libra, a motor company, uses new production techniques to achieve economies of scale.
b. Alpha Electronics has decided to dissolve one of its strategic business units.
c. Venus Inc. has decided to target customers in Asia.
d. Relish, a confectionery store, sells its products only in one city.


ANSWER: d

Relish is most likely to be using a niche strategy. Many companies that use a niche strategy serve only a limited geographic market.

Business

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A. $8.14 B. $0.12 C. $7.05 D. $12.89

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In the series of field studies on work groups which included Mexicans, Mexican Americans and Europeans Americans; which group was far less likely to recall interpersonal and social emotional dynamics?

a. Their were no significant differences b. Mexicans c. Mexican-Americans d. European Americans

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a. True b. False Indicate whether the statement is true or false

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Which of the following is not a perspective used by the balanced scorecard?

A. Learning and growth B. Financial C. Customer D. Short-term

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