Sometimes the goal of an advertising campaign is just to reinforce a current practice, often by increasing consumer’s propensity to make repeat purchases of a specific brand, or their __________
a) brand loyalty
b) buying motives
c) attitudes
d) brand recognition
Answer: A
You might also like to view...
Which of the following is not a Cultural Image Myth?
a. the coming of messiah b. the value of life c. the possibility of success d. the wisdom of the rustic
A ____________outline reduces the sentences to brief phrases or single words
a) topi b) speaker's c) complete-sentence d) transition
Which method of conflict resolution employs the services of an impartial third party for the purpose of guiding, coaching, and encouraging the disputants toward agreement?
a) arbitration b) mediation c) negotiation d) the 4Rs Method e) the A-E-I-O-U Model
Natasha is following the motivated sequence organization for her persuasive speech. She has gotten the audience’s attention with a personal story and has explained the need for change. What is her next step?
A) advance a proposal to satisfy the need B) visualize for the audience what things would be like were they to do what you suggest C) move the audience to action D) state the need as it exists