Identify four methods of collecting data through surveys, and list one advantage and one disadvantage of each method


The following is a list of four methods of collecting data through surveys along with their advantages and disadvantages:
Research Method: Online surveys
Advantage: They are relatively inexpensive to administer.
Disadvantage: They may yield a low response rate.
Research method: Personal interviews
Advantage: They are useful to obtain in-depth answers and explore sensitive topics.
Disadvantage: They are time-consuming and resource intensive.
Research methods: Telephone surveys
Advantage: They provide inexpensive and rapid data collection.
Disadvantage: It may exclude respondents with unlisted numbers and those without telephones.
Research method: Email polling
Advantage: It is inexpensive.
Disadvantage: It is limited to respondents with computer access.

Business

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