How can an employee enhance or undermine a brand image?
What will be an ideal response?
An employee who is brand neutral or actually negative about the brand he or she is selling will damage the brand's image, while an employee who is enthusiastic and positive about the brand creates another way for the company to differentiate the brand from competitors.
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The personal funds of the entrepreneur are the most expensive.
Answer the following statement true (T) or false (F)
_____ is a tool used to translate MS-Word documents to multiple languages.
A. Linux B. WordPad C. Unix D. Wordfast
Which of the following is the primary objective in most financial statement analysis?
a. to value a firm's equity securities. b. to look for unrecorded liabilities. c. to establish a firm's strategy within the industry. d. to define markets for the firm.
In the context of the entrepreneurial strategy matrix, a novel product idea that involves a large financial investment would be described as
A. low innovation/no risk. B. low innovation/high risk. C. high innovation/high risk. D. high innovation/low risk. E. low innovation/low risk.