Which of the following is NOT among the promotional tools used in the promotional mix?
A) advertising
B) public relations
C) personal selling
D) distribution
E) sales promotion
Answer: D
Explanation: D) The promotional mix is the combination of tools that a company uses to promote a product and includes four promotional tools: (1) advertising, (2) public relations, (3) personal selling, and (4) sales promotion. Distribution is NOT among the four promotional tools used in the promotional mix.
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