Which of the following questions should one ask when establishing a program objective?
A) Does it really address the situation?
B) Will management approve of it?
C) Is it realistic and achievable?
D) Can its success be measured in meaningful terms?
E) All but B.
Answer: E
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Case Study Krusteaz: What did Krusteaz do to aid consumers’ understanding of its products during the busy holiday season?
a. showed professional chefs using Krusteaz b. showed Krusteaz creations of school children c. showed consumers how to add extra ingredients to its base product d. interviewed the Krusteaz chef staff about uses of the product
Explain how stereotypes can be negative or positive. Why are stereotypes so often condemned?
What will be an ideal response?
Roberto approaches the training experience as a problem solver. He likes analyzing problems and testing theories over finding solutions. How does your text suggest you might work best with Roberto?
a. Present traditional lectures. b. Introduce new problem solving processes. c. Conduct experiments. d. Use buzz groups
Edits in speech are made on the smallest unit of speech capable conveying a distinction of meaning known as:
a. phonemes b. ring-offs c. notes d. phrases