When dealing with obstacles in a persuasive message, you should
A) ignore any negative aspects of the argument.
B) blame any problems on the reader.
C) only tell the reader about the positive aspects of your idea.
D) address them directly.
D
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In countries with high levels of economic development, low incomes limit the range of
promotional tools available. In such countries, free samples and demonstrations are more likely to be used than coupons or on-pack premiums. Indicate whether the statement is true or false
Briefly describe the roles in the buying center
What will be an ideal response?
Sales to customers who use bank credit cards such as MasterCard and Visa are usually recorded by a
A) debit to Bank Credit Card Sales, debit to Credit Card Expense, and a credit to Sales B) debit to Cash and a credit to Sales C) debit to Cash, credit to Credit Card Expense, and a credit to Sales D) debit to Sales, debit to Credit Card Expense, and a credit to Cash
Many business writers deliver their reports using digital slideshows, which are also called ____________________
Fill in the blank(s) with correct word