_____ are the fundamental beliefs that a company holds about what is important in business and in life in general.
A. Mission statements
B. Social responsibilities
C. Survival tactics
D. Core values
E. Operating objectives
Answer: D
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Which of the following is least dependent of mutual respect and consideration among participants?
A) Teamwork B) Meetings C) Listening D) Productivity E) Technology
Which of the following is the key difference between traditional value chain and the new versions of the value chain?
A) The value chain starts with the customer in the new perspective. B) Customer needs are ignored in traditional value chain. C) Traditional versions are not focused on core competencies and assets. D) Outbound marketing chain is used in the new perspective.
Which is a form of job crafting?
A. changing the employee’s job description B. changing the quantity of output C. changing reporting structures within the organization D. changing cognitive task boundaries
While shopping for back-to-school clothes, Josie uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. What external factor affecting the marketing environment does this represent?
A. technological B. economic C. legal D. sociocultural E. demographic