A message has high skim value when it __________
A) can be browsed quickly for main ideas
B) is one paragraph long
C) is submitted on paper rather than e-mail
D) ?has no grammatical or mechanical errors
A
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Which of the following can a company do to reduce defection?
A) Attract new customers to try out the company's products. B) Increase customer lifetime value by increasing the non-monetary costs of products. C) Enhance the growth potential of existing customers through cross-selling and upselling. D) Distinguish the causes of customer attrition and identify those that can be managed better. E) Make low-profit customers more profitable or terminate the relationship.
Estimating a population percentage is done when the variable is scaled as:
A) average B) categorical C) mean D) metric E) large
Jennifer has been the top sales person in her department for years. It seems that every other month she wins the department’s award for reaching sales goals. The department recently installed a new software program for entering sales. Jennifer has not taken time to learn the new system, preferring to spend her time on the phone making sales calls. Last month, the department manager decided that only sales entered into the new software would count toward the monthly award. Jennifer did not win an award this month. What Jennifer experienced was ______.
A. positive reinforcement B. extinction C. punishment D. negative reinforcement
Frieda was disappointed to notice that her new phone had several scratches on its screen. If she had known about the clear protective films that were available to protect the phone display from scratches, she could have avoided this problem
For Frieda, the protective films were__________. Fill in the blanks with correct word.