Which of the following details will best convey the historical importance of a sporting event?

A. team rivalries
B. final score
C. feel of the crowd
D. strategy analysis


A. team rivalries

Communication & Mass Media

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The least obtrusive figurative technique in film is the

a. motif. b. symbol. c. metaphor. d. allusion.

Communication & Mass Media

When you have to write something and attribute it to a source, you want to ______.

A. stick to what the person said B. go by memory C. make it as powerful a quote as possible D. paraphrase as often as possible

Communication & Mass Media

Quantification in content analysis can involve all four of the levels of data measurement, although usually only

, , and data are used. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

During the 1980s, which of the following events triggered concerns about business ethics?

a. potential wrongdoing by Exxon related to the Valdez oil spill b. lack of corporate social responsibility by Viacom c. ineffectiveness of the United Nation’s Global Compact d. possible errors by Johnson & Johnson in the Tylenol case

Communication & Mass Media