A successful marketing innovation begins with:
a. the invention of new technology
b. the identification of a need
c. improved content that attracts a new audience
d. none of the above
b. the identification of a need
You might also like to view...
Leaders need to provide facilitative participation or the leadership to motivate members to participate
Indicate whether the statement is true or false
The New York Sun is remembered because it was the first newspaper geared toward a working class audience
a. True b. False
Each of the following is an important aspect of the theory-building process EXCEPT
A. explanation of phenomena. B. prediction of future events. C. verification of statistical analysis. D. observation of repeated pattern.
Which type of listening is primarily a method of receiving, understanding, and remembering a message as accurately and completely as possible?
A. for empathy B. for resolution C. for comprehension D. None of the answers is correct.