A marketing mix typically encompasses _____ strategies
a. pricing
b. divestment
c. anti-competitive
d. trade restraint
ANSWER: a
The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.
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Market managers are staff people, with duties like those of a product manager
Indicate whether the statement is true or false
Organic Produce, Inc. has 49,000 shares of common stock outstanding and 6000 shares of preferred stock outstanding. The common stock is $0.08 par value; the preferred stock is 4% noncumulative with a $100.00 par value. On October 15, 2019, the company declares a total dividend payment of $56,000. How much dividend will be paid to the preferred stockholders?
A) $56,000 B) $48,000 C) $24,000 D) $3920
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Which of the following is an example of a purchase money security interest in consumer goods?
a. A doctor purchasing a computer on credit to create a Webpage to make services and information available to her patients b. A doctor purchasing on credit a blood glucose monitor to check his own blood sugar levels c. A doctor purchasing a TV/VCR unit on credit to place in her office waiting room d. A doctor purchasing an exercise bike for his employees to use over the lunch hour