Which of the following is true of TCPM?
A. It calculates BDIs based on overall audience.
B. It calculates longevity of magazine circulations.
C. It calculates the cost of using one unit of time.
D. It calculates CPMs based on the target audience.
E. It calculates CPMs based on the overall audience.
Answer: D
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Benton and Orton are partners who share income in the ratio of 1:3 and have capital balances of $70,000 and $30,000, respectively. Ramsey is admitted to the partnership and is given a 40% interest by investing $20,000 . What is Benton's capital balance after admitting Ramsey?
a. $20,000 b. $7,000 c. $70,000 d. $63,000
Establishing and communicating the distinctive benefit(s) of the company's market offering, for each target segment is called ________
A) market research B) market positioning C) marketing effectiveness D) market segmentation E) market dominance
Workers' compensation covers all of the following losses except:
A. medical expenses resulting from an at-home accident B. lost wages during a disability that results from job-related injuries C. rehabilitation expenses resulting from a job-related injury D. medical expenses resulting from a job-related injury
Rich and Archie sign an agreement in which Archie agrees to deliver ten cases of champagne in 5 days. The parties negotiated and meant to say in the written agreement, delivery in 50 days. If the evidence is clear that the two parties intended to agree to 50 days, the courts will probably
a. reform the contract. b. rescind the contract. c. issue a warranty. d. issue a covenant.