What are the objectives of a professional marketing research report?
What will be an ideal response?
A professional marketing research report has four objectives: (1) to effectively communicate the findings of the marketing research project, (2) to provide interpretations of those findings in the form of sound and logical recommendations, (3) to establish the credibility of the research project, and (4) to serve as a future reference document for strategic or tactical decisions.
You might also like to view...
The ability to subscribe to newsfeeds from blogs, follow people on Twitter and set up alerts on search engines is accomplished using what?
A) Metasearch engines B) Online monitoring tools C) Hashtags D) Keyword searches E) Boolean searches
How has the Internet most likely affected direct and digital marketing?
A) The time taken by marketers to reach customer segments has increased. B) The role of technology has become less intense. C) The expenditures on direct and digital marketing have increased. D) The growth of digital sales has seen a significant downturn. E) The number of mass marketing forms has expanded.
As long as inbound transportation economies of scale are maintained, increasing the number of facilities decreases total transportation cost
Indicate whether the statement is true or false.
______ charts show the loads on various work centers, equipment, or facilities as well as the associated idle times.
a. Gantt load b. Gantt schedule c. Gantt sequence d. Gantt output