How has the Internet most likely affected direct and digital marketing?
A) The time taken by marketers to reach customer segments has increased.
B) The role of technology has become less intense.
C) The expenditures on direct and digital marketing have increased.
D) The growth of digital sales has seen a significant downturn.
E) The number of mass marketing forms has expanded.
C
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What does the success of the AICPA code depend? on?
A) Understanding of the code by its users B) The exercising of moral judgement in all things C) The acceptance and use by the professionals governed by the code D) Lack of misleading statements that destroys public confidence in the accounting profession E) Supporting the public interest in accounting practices
Answer the following statements true (T) or false (F)
City Auto Parts recently traded in store fixtures. The exchange had commercial substance. The old fixtures had a cost of $52,000 and accumulated depreciation of $16,000. City paid $110,000 for the new store fixtures. These new fixtures had a market value of $113,000. There is a loss of $33,000 on this exchange.
What is a difference between middle managers and upper-level managers that makes ethics training of particular importance for the middle manager?
a. Middle managers place more pressure on their subordinates than they receive from their own upper-level managers. b. Middle managers are often younger and more inexperienced, and thus, they are in greater need of instruction. c. Middle managers have less hierarchical pressure to keep them disciplined. d. Middle managers have greater impact on the ethics of subordinates.
Sensitivity analysis measures a project's stand-alone risk by showing how much the project's NPV (or IRR) is affected by a small change in one of the input variables, say sales. Other things held constant, with the size of the independent variable graphed on the horizontal axis and the NPV on the vertical axis, the steeper the graph of the relationship line, the more risky the project, other things held constant.
Answer the following statement true (T) or false (F)