With reference to exponential forecasting models, a parameter that provides the weight given to the most recent time series value in the calculation of the forecast value is known as the
A. moving average.
B. regression coefficient.
C. smoothing constant.
D. mean forecast error.
Answer: C
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Indicate whether the statement is true or false
In the nominal group technique, the idea chosen as the best idea is determined by a rating procedure
Indicate whether the statement is true or false.
Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of a product's performance capabilities?
A. a model endorsing a brand of cosmetics B. a professional golfer endorsing electronics home appliances C. a race car driver endorsing lawn mowers D. an actress endorsing a cell phone service E. a boxer endorsing an automobile repair service
Which element of the business model refers to the presence of substitute products in the market?
A) value proposition B) competitive environment C) competitive advantage D) market strategy