To be included in the Nielsen local ratings, a cable network must get at least ________ percent of viewers

a. 1
b. 3
c. 10
d. 50


b

Communication & Mass Media

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The decision to standardize or localize global advertising is no longer relevant, thanks to the advent of social media

Indicate whether the statement is true or false

Communication & Mass Media

The workers of XYZ Inc were frustrated with management's lack of interest in worker safety and so they stopped production

The public relations department played a crucial role in diffusing the situation by listening to the workers and coming up with solutions, which management decided to implement. What skill did the PR department possess? a) Problem-solving ability b) Business competence c) Planning expertise d) Research ability

Communication & Mass Media

Explain the two disadvantages of public speaking

What will be an ideal response?

Communication & Mass Media

Which is the technique to use in your introduction to build rapport with your listeners?

A. Establish credibility B. Flatter our audience C. Use humor D. All of these

Communication & Mass Media